It needs a better way to build lasting businesses.
Our Belief
The people who create value should adequately share in the profits.
For too long, private equity has disproportionately rewarded the investment firm while overlooking the people who create much of a company's value every day.
We believe the employees responsible for building, improving and growing a business should participate meaningfully in the value they help create - from senior leadership to the front line.
Our commitment begins with a reallocation of our own compensation—not simply a promise about how others should behave.
We put our economics behind our beliefs
When New Leaf becomes the new owner and steward of any business, we dedicate a meaningful portion of the compensation that would ordinarily go to us as the private equity sponsor to a broad-based employee participation pool.
We choose to retain less so the people who help create the value can share more meaningfully in the outcome. That alignment is built into the partnership from the beginning - for the benefit of employees, owners and investors alike.
This is not simply a matter of fairness
It’s a better way to do business.
What you built deserves the right next chapter.
For Business Owners
Selling a business is more than a financial transaction. It is a decision about employees, customers, culture and legacy.
We partner with owners who care deeply about what they have built and who want the next chapter of their company to honor the people who made it possible.